Propositions on the effects of Emotions on the Stock Market based on Appraisal theory, Approach and Avoidance Motivations.
Project by Polygence alum Thrista
I created a research paper with novel propositions explaining the affect of emotions on Investment behaviour by employing certainty appraisals and approach, avoidence motivations.
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Previous research has indicated that emotions have an effect on investment behavior. However, this research only encompassed a limited range of emotions. While emotions like fear, anxiety, and anger have been frequently studied for their effects on investor behavior and how they affect the stock market, the effects of other relevant emotions such as sadness, surprise, nostalgia, and excitement have not been as extensively studied. Furthermore, only a limited range of investment behaviors have been studied. This paper summarizes previous research on emotions and investment behavior and develops a generalizable model incorporating approach and avoidance motivation and appraisal theory. Through this model, I provide novel insights linking emotions and investment behavior.
PhD Doctor of Philosophy candidate
Marketing, Consumer Psychology, Social Psychology, Prosocial Behavior, Respect and Consumer Dignity, Emotions, Identity, Branding
Review of mentor
Very helpful. Provided good insights.